Sunday, March 3, 2024

Bronco Cryptozoology #25: The Bronco Fire Truck

Cryptozoology is the study of mythical creatures that may or may not exist.

This applies to Broncos how? Well, there is a lot of mystery and myths surrounding certain Bronco models and specialty-built Broncos.

So, this new segment at the blog will focus on these prototypes, one of a kind, special editions and the most historical Broncos ever built.

To keep the posts short, we will include only a brief story of each

We will try to separate fact from fiction and possibly come up with more questions than answers.

At first, I was going to compile this into one post, but it got waaay too long.

In 1965/66 Ford marketed the then new Bronco as the do anything-go anywhere vehicle. They believed that it was the perfect vehicle for rural law enforcement, search and rescue and fire management/fighting duties.

Obviously, the Bronco was too small to carry a large enough water tank to adequately fight a fire of any great size, but most rural wild fires are not fought with tanker or pump fire trucks, they are fought with fireman on the ground using tools.

This is where the Bronco fits in and the Ford Marketing Team knew it. They put an 18-year-old Edsel Ford II in charge of the Bronco Fire Truck Program.

Edsel Ford II was just entering college and would be interning at his family's business, so it made sense to provide him the opportunity to learn.

Beyond the marketing, Ford built special U14 1/2 cab Broncos with dual batteries, 100A alternators, heavy duty springs and off-road tires. They equipped the transfer case with a power take off for use in powering winches or pumps (water or hydraulic). 

You could get it in any color you wanted as long as it was red (Rangoon Red originally).

The program was successful and throughout the classic Bronco's production run, dozens of Bronco Fire Trucks were built and shipped all over North America.










This story is part fiction

Edsel Ford II never ran the Bronco Fire Truck Program, because there wasn't one, at least not officially. Truth is Ford did market the Bronco for use in firefighting and law enforcement, but it wasn't run by Edsel Ford II.




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