When the Bronco was first conceived Ford execs and designers saw it as a do-it-all utility vehicle.
The market for the Bronco should not be limited to hunters, campers, surfers or football moms (soccer hadn't caught on yet). They saw the Bronco as a work horse that could do light duty chores where a full-size pickup might be too large.
They even offered factory options like a snowplow and a power take-off winch
Ford would even show ads showing Broncos set up as recovery vehicles
Or plowing snow
Or plowing snow
There was even talk (although I have seen no evidence) that Ford offered a "Police Package" much like they did on the full-size sedans. This particular Bronco was purchased by the City of New York and used by the Central Park Police
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